How to talk about sustainability without getting called out
GAIN THE CONFIDENCE TO SHOUT YOUR ECO-EFFORTS FROM THE ROOFTOPS
WHEN
WHERE
TIME
COST
Immediate start
Online
4 Hours
£150
£180 inc. VAT if payable
LEARN HOW TO CONNECT WITH VALUES-ALIGNED CLIENTS AND CUSTOMERS BY TALKING ABOUT YOUR IMPERFECT PROGRESS TOWARDS GENUINE SUSTAINABILITY
Master the basics of PR and marketing so you can communicate effectively. The course covers:
Using storytelling techniques to communicate your sustainable projects.
Understanding what greenwashing is and isn’t so you can communicate with credibility.
Strategies for marketing, PR and communications.
Overcoming communication challenges in sustainability.
Does this sound like you?
You are making imperfect progress towards genuine sustainability but you're afraid to talk about it in case you get called out on the internet
Perhaps you have unpublished Instagram posts sitting in drafts or a half-written press release on your desktop that you don’t quite have the confidence to share
Maybe you are watching big brands getting called out for greenwashing and worrying that you might face the same if your environmentalism efforts aren’t “perfect” (spoiler: there’s no such thing!)
A four-part mini course that will help you to talk about sustainability with confidence.
WHAT YOU’LL LEARN:
WHAT’S INCLUDED
4x videos that were recorded with a live audience to give you a sense of energy and camaraderie
A ‘Read/Watch/Listen’ list of resources to explore for those who want to go deeper – kind of like the reading lists you largely ignored at art school or university, but more accessible for different learning styles and hopefully a whole lot more engaging
You will hear from Malin Cunningham, the visionary force behind Hattrick, a thriving UK-based B2B content marketing agency, and Clare Howdle from creative content studio, Stranger Collective.
Meet your instructor
Katie Treggiden
I once told a business mentor that my mission was to “inspire, educate and empower designer-makers to join the circular economy.”
He told me he didn’t think I was doing that. “What?!” I said. “I’ve written books, I’ve got a podcast, I give talks on the world’s stages, I write for everybody from The Guardian to Crafts Magazine – what more can I do?!” I responded, slightly affronted.
“Oh, you’re inspiring them, for sure,” he said. “But what about the educate and empower part? What about the ‘how’?”
He was right of course and in that moment Making Design Circular was born.
I have since interviewed hundreds of designers, makers, artists and craftspeople about their sustainability journeys and beta-tested everything in the membership, short courses and 1:1 nature-informed coaching offer with brave souls who saw me embark on my own “progress over perfection” journey.
I have seen first-hand the transformation this work has had for those who have joined so far – and I want that for you too.
YOUR INVESTMENT
One-time payment
£150 one-off payment
£180 inc. VAT if payable
3-part payment plan
3 x £50 (p/m)
3 x £50 inc. VAT if payable
